For Consumer Product Strategy Professionals

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	May 24, 2008 Selling Digital Downloads Targeting Music Aficionados and Freeloaders by Mark Best with David Card

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Executive Summary

JupiterResearch estimates that sales of digital music downloads exceeded $1.1 billion in 2007 and will grow rapidly (39 percent) in 2008 to reach $1.6 billion.

Key Questions

• Which market segments in particular are driving the acceleration in digital music sales?
• What features of digital downloads appeal most to high-value customers and freeloaders?

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