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For Interactive Marketing Professionals

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May 3, 2007

Selling Three-Screen Ads

Integrated Sales Force Trumps Standard Packages

by Todd Chanko

with David Card

This is an excerpt

Executive Summary

The increasing pervasiveness of video content across platforms poses additional opportunities for advertisers and media alike.

Key Questions

  • What are advertisers' cross-platform advertising objectives?
  • How can a cross-platform entity maximize its relationships with advertisers?

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Technology

Sales, Marketing, & Product Strategy, Corporate Strategy, Marketing & Advertising, Interactive Marketing, Emerging Marketing Channels, Television Advertising, Marketing Planning

Industry

Consumer Technology, Digital Content

Geography

Asia Pacific, Europe, North America