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June 13, 2007 Senior European Visitors Have Specific Web NeedsHow Web Sites Can Address Their Needsby Zayera Khan, Joost van Kruijsdijk with Jaap Favier, Michèle Bouquet, Lizet Menke |
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Executive Summary
Europeans aged 55 or older are increasingly going online, but they see various barriers to making online purchases. Web sites that target seniors, especially in travel, health, and financial services, should create an easy, functional experience, with prominent security information and cross-channel functions that allow older visitors to switch to phone and email.
TABLE OF CONTENTS
- More Senior Europeans Go Online
- Seniors See Many Obstacles To Becoming More Active Online
- Designing Web Sites For Online Seniors
RECOMMENDATIONS
- What Web Site Providers Need To Address For Senior Consumers
- Related Research Documents
This is an excerpt
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