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November 21, 2008 Seniors and Cell PhonesFocus on Context Rather than Cost to Drive Revenueby Julie A. Ask, Seth Fowler
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Executive Summary
Downward price pressure on basic voice and text services demands that wireless service providers look to data services to lift earnings. With adoption of many data products reaching saturation among teens and young adults, seniors may offer an opportunity to maintain growth rates.
Key Questions
- How are seniors' cell phone habits and wireless plans different from those of the average user?
- How will adoption of cell phones and service plans by seniors grow during the next five years?
- What can wireless service providers do to acquire more seniors as customers and sell them services to increase their average revenue per user (ARPU)?
This is an excerpt
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