For Interactive Marketing Professionals

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	November 7, 2008 SEO for Blended Search Optimizing Nontext Assets to Improve Organic Rankings by Nate Elliott with Mark Mulligan, Marta Kowalczyk

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Executive Summary

Search engines have been blending specialty search results (e.g., video, news, images, blog posts) into their standard search result pages for several years. However, too few marketers are leveraging the enormous opportunity presented by blended search.

Key Questions

• How often do search engines blend images, videos, and other specialty search results into standard search engine results pages?
• What percentage of marketers focus on search optimizing their nontext assets?
• How can marketers better leverage the growing importance of blended search?

This is an excerpt

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