Document Controls
For Technology Marketing Professionals
| Primary Analyst Photo | Document Information | Rate this Document |
|---|---|---|
|
|
This is an excerpt
Executive Summary
Serious gaming provides an alternate way to collect and analyze product requirements. An increasing number of companies are using serious games to inform product decisions. At the same time, a small number of serious gaming vendors have emerged, providing both training and tools. Serious games deserve serious attention. They can circumvent many of the traditional problems with product requirements, including collecting sufficient information across customers, partners, and internal stakeholders to make product decisions. Not only are the games relatively lightweight exercises, but they also use a lighter touch to resolve many debates over product decisions.
TABLE OF CONTENTS
- Gathering And Incorporating Customer Requirements Is Difficult
- Progressive Firms Are Seeing Benefits With Games In Product Development
RECOMMENDATIONS
- Choose Games That Align With Your Goals And Culture
- Supplemental Material
- Related Research Documents
This is an excerpt
Buy Risk-Free
Price: US $499
Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.
Already a Forrester Client?
Log in to read this document.
