For Consumer Product Strategy Professionals

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	July 11, 2008 Serious Sports Fans Programming for a Lucrative Audience by Bobby Tulsiani with David Card

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Executive Summary

Online sports destination sites are moving beyond relying on fantasy leagues and are now competing for fans using richer programming experiences.

Key Questions

• Who are serious sports fans, and what do they do online?
• How can publishers program for this audience most effectively?

This is an excerpt

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