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	December 18, 2006 Service Activation Market Heats Up Vendor Acquisitions Change The OSS Landscape by Michele Pelino with Bradford J. Holmes, Robert Muhlhausen

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Executive Summary

Service activation solutions configure and provide visibility into network elements and devices that support voice, video, or data services deployed by communications service providers. Oracle's recent $219.2 million cash offer for MetaSolv Software and Amdocs' $375 million acquisition of Cramer Systems demonstrate that service activation support is fast becoming a strategic differentiator for business support system and operational support system (BSS/OSS) vendors. These large vendors, and many small ones, including Axiom Systems, Comptel, and Evolving Systems, compete tooth and nail for telcos' favor. To win, technology marketing executives must highlight how their solutions enable communications service providers to quickly, efficiently, and seamlessly deploy new services and bundles and generate new revenues. Technology marketing executives in the acquiring organization must also develop a clear road map identifying when the service activation solution will be integrated into overall OSS capabilities. This road map helps address customer concerns related to solution functionality and integration timelines.

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