For eBusiness & Channel Strategy Professionals

Primary Analyst Photo	Document Information	Rate this Document
	December 2, 2008 Shopping Site Features in Europe Improving Search Functionality, Product Imagery to Increase Sales by Nate Elliott with Marta Kowalczyk

This is an excerpt

Executive Summary

As tough economic times force Europeans to spend less, they plan to do more product research online. The online retailers whose sites offer the most useful features and information will be well positioned to turn browsers into buyers.

Key Questions

• What retail site features do European online buyers find most useful?
• How many retail sites offer these features to their buyers?
• How can retailers make their sites more useful to online buyers?

This is an excerpt

Buy Risk-Free

Price: US $199

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.