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For CMO & Marketing Leadership Professionals

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January 9, 2008

Should You Be In Second Life?

The Real Business Of Virtual Worlds

an introduction by Jaap Favier

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Executive Summary

More than 19 million consumers worldwide participate in virtual words like Second Life and Cyworld, or in massive multiplayer games like World Of Warcraft. For marketers, these rich interactive environments form a promising channel.

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ALSO OF INTEREST

RESEARCH CATEGORIES

Technology

Sales, Marketing, & Product Strategy, Product & Solutions Strategies, Customer Experience, Social Computing & Web 2.0, Web Site Design, Marketing & Advertising, Emerging Marketing Channels, Interactive Marketing

Industry

Consumer Technology, Consumer Electronics, Consumer Portals & Search, Digital Content, Media & Entertainment, Consumer Media & Entertainment, Gaming, Media & Advertising Trust

Geography

Asia Pacific, Europe, North America