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May 16, 2008 Simple Web GamesChannel to Console Creates Win-Win Strategy for Sites and Consolesby Michael Gartenberg with Jay Horwitz |
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Executive Summary
Web games are the true mass market video game product. With broad audience participation and intensive use, this medium merits close attention from game suppliers and those with a stake in online media.
Key Questions
- Where do Web users go to play games and who are they?
- How can Web games sites extend their audiences to the core gamer?
- What are the benefits of a console bridge strategy for Web game suppliers?
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