For Customer Experience Professionals

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	June 3, 2005 Site Design Personas: How Many, How Much by Harley Manning with Nate L. Root, Elizabeth Backer	Average: 10  (1 rating)

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Executive Summary

Forrester surveyed vendors who conduct ethnographic research and use it to create personas that drive design and development decisions for everything from Web sites to in-store kiosks. We found that, on average, these vendors conducted 21 interviews per project, created four personas per project, and charged $47,000 for the engagement. Project size varied widely, from tiny jobs (five interviews, one persona, $10,000) to massive engagements (100 interviews, eight personas, $500,000). What do these persona suppliers expect in 2005? Modest increases in both demand and cost.

This is an excerpt

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