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December 22, 2004 SiteSpect Goal: A/B Testing As Easy As A-B-Cby Bob Chatham with Bruce D. Temkin, Elizabeth Backer |
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Executive Summary
SiteSpect, a startup with a promising technology for nonintrusive A/B testing of Web sites, offers marketers an enticing proposition: Make changes to your site's content, navigation, and merchandising — without IT's involvement. Forrester thinks early adopters with A/B testing experience should give the technology a look.
This is an excerpt
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