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	July 15, 2009 Six Steps To Improving Email Delivery Why Email Marketers Are Struggling To Break Through The Inbox by David Daniels with Carlton A. Doty, Emily Murphy

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Executive Summary

Overburdened marketers are largely failing to implement core delivery best practices such as message authentication schemes. With a forecasted $144 million dollars in email marketing spending in 2014 to be wasted on messages that never get delivered, marketers have to get serious about the costly consequences of poor delivery. Marketers must implement a cocktail of delivery best practices as well as structure their compensation programs to be oriented around list engagement versus list size.

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