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	May 23, 2007 Small-Business Travel Seizing the Opportunity in an Unconsolidated Market by Sonal Gandhi with Diane Clarkson, David Daniels, Amanda Guzman

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Executive Summary

Travel marketers are facing increased competition as they try to acquire and retain small-business customers.

Key Questions

• What influences the flight choices of frequent small-business travelers?
• How can travel providers convince small businesses to convert to managed travel?
• What online marketing techniques should travel providers use to target frequent small-business travelers?

This is an excerpt

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