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May 23, 2007 Small-Business TravelSeizing the Opportunity in an Unconsolidated Marketby Sonal Gandhi with Diane Clarkson, David Daniels, Amanda Guzman |
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Executive Summary
Travel marketers are facing increased competition as they try to acquire and retain small-business customers.
Key Questions
- What influences the flight choices of frequent small-business travelers?
- How can travel providers convince small businesses to convert to managed travel?
- What online marketing techniques should travel providers use to target frequent small-business travelers?
This is an excerpt
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