For Vendor Strategy Professionals

Primary Analyst Photo	Document Information	Rate this Document
	March 12, 2008 Small App Vendors: Optimize Business Results Pursue Vertical Opportunities That Combine Analytics With Core Process Apps by Andrew Bartels with Ellen Daley, John R. Rymer, Connie Moore, Heidi Shey

This is an excerpt

Executive Summary

Instead of competing head-to-head-with Oracle, SAP, and other large application suite vendors, small process app vendors now have another option — develop vertically focused solutions that combine analytics with the core competency of their process app modules to help firms achieve optimal business results. Pioneering vendors like Accruent, I-many, Model N, and TradeStone Software have commanded prices of $1 million or more for these optimized business results apps — double or more the price garnered by similar general process apps. Other small process app vendors should take the same route. But be cautious! Vendors need to make sure that they have the right stuff to succeed with these opportunities, as well as prepare an expansion plan to move into other vertical industries once they succeed in one.

TABLE OF CONTENTS

• Growth Opportunities Abound In Vertical Niches For Process App Vendors
• How To Succeed In Optimized Results Apps For Verticals

WHAT IT MEANS

• Dynamic Business Applications Are The Future; Small Vendors Will See It First
• Supplemental Material
• Related Research Documents

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.