For Customer Experience Professionals

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	September 12, 2007 Small Firms That Can Help With Persona Projects Thirty-Three Vendors With Significant Persona Creation Experience Report Research And Industry Expertise Details by Moira Dorsey with Adele Sage, Olga Melnikova, Andrew McInnes

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Executive Summary

A survey of user experience vendors uncovered 33 firms with significant experience creating personas. As a group, these firms leveraged a variety of research methodologies, and their persona experience spanned industries, with a high concentration in the healthcare and life sciences, technology, and financial services industries. These vendors report creating personas used to support everything from Web site and software design to business strategy, marketing, and sales. Customer experience professionals looking for persona creation help should plan to evaluate vendors' deliverables. They should also go into the selection process with a clear picture of how the personas will fit into their existing culture and processes in order to find a vendor that is a best fit to meet their needs.

TABLE OF CONTENTS

• Small Vendors Report Significant Persona Creation Expertise

RECOMMENDATIONS

• Plan Ahead To Get The Most From A Persona Creation Partner
• Supplemental Material
• Related Research Documents

This is an excerpt