For Customer Experience Professionals

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	August 27, 2008 Small Web Site Investments That Pay Off by Adele Sage with Harley Manning, Andrew McInnes	Average: 8  (6 ratings)

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Executive Summary

Some small Web site projects yield quick ROI. Our research uncovered eight low-cost techniques that increase conversion rates, boost cross-sell opportunities, help users find products, and improve click-through rates. To identify which quick fixes to make on their sites, customer experience professionals should articulate clear business goals, uncover problems in critical user paths, and compare their lists of problems against the list of quick wins.

This is an excerpt

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