For Consumer Product Strategy Professionals

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	September 17, 2008 Smart Pipe Business Model Developing Net Neutrality-Aware Strategies for Home and Mobile Internet by Ian Fogg with Mark Mulligan, Thomas Husson, Nick Thomas, Doug Williams

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Executive Summary

Mobile operators are offering more flat rate Internet access tariffs to grow data revenues. They are attempting to retain their value chain position using smart pipe business models that are similar to those that home ISPs are deploying to generate new revenues.

Key Questions

• To what extent are the business models of mobile Internet and home Internet similar?
• What are consumers' attitudes toward smart pipe business models?
• How should operator product managers design their Internet access packages?

This is an excerpt

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