For Consumer Product Strategy Professionals
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January 4, 2008 US Adult Audience Benchmark, 2007Consoles Lose Ground Among Adults Despite Initiativesby Michael Gartenberg with Jay Horwitz |
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Executive Summary
Each year, JupiterResearch benchmarks the most important aspects of adult gamers. As platform suppliers attempt to reach marginal audiences with new console products, they are challenged to understand which approaches are effective.
Key Questions
- How has the installed base of game platforms changed over the last year?
- How do interest and plans to buy new systems vary by demographic?
- What are the top reasons why online adults do not own a game system?
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