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	April 16, 2007 Mobile Content Is There Life Beyond Ring Tones in the Personalization Market? by Julie A. Ask

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Executive Summary

Growth in the adoption of ring tones, as well as graphics, logos, and wallpaper, has leveled off recently.

Key Questions

• How will the handset personalization market perform?
• What new personalization services are interesting to cell phone users?
• What can mobile application developers and service providers do to drive adoption of next-generation personalization services?

This is an excerpt

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