For Interactive Marketing Professionals

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	July 10, 2008 The Social and Portable Inbox Optimizing E-mail Marketing in the New Era of Communication Tools by David Daniels with Emily Riley

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Executive Summary

Rising popularity of social messaging sites and synchronous forms of communication including text messaging and cell phone use are beginning to impact e-mail use volume and effectiveness. Year over year, the number of consumers saying they made purchases inspired by e-mail marketing is down.

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