For CMO & Marketing Leadership Professionals

Primary Analyst Photo	Document Information	Rate this Document
	December 17, 2008 Social Brand Strategy The Right Channels And Approach Can Make Company-Sponsored Programs Shine by Lisa Bradner with Jaap Favier, Erik Hood	Average: 9  (5 ratings)

This is an excerpt

Executive Summary

While social media for brands doesn't draw the same audience and attention as pure peer-to-peer media, it offers real value — and involvement — to many consumers. To create a successful brand-centric social media strategy, companies must understand who their target is, how that target seeks to engage, and the role that distinct social media channels play in their brand experience.

TABLE OF CONTENTS

• Brands Struggle To Create An Effective Social Media Strategy
• Branded Social Media Needs A Strategic Approach

RECOMMENDATIONS

• Build Your Social Media Strategy To Meet The Needs Of Your Target Audience
• Related Research Documents

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.