For Consumer Technology Professionals

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February 13, 2006 Social Computing How Networks Erode Institutional Power, And What to Do About It by Chris Charron, Jaap Favier, Charlene Li with Jennifer Joseph, Manuela Neurauter, Sally M. Cohen, Tenley McHarg, Jed Kolko	Average: 8  (8 ratings)

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Executive Summary

Easy connections brought about by cheap devices, modular content, and shared computing resources are having a profound impact on our global economy and social structure. Individuals increasingly take cues from one another rather than from institutional sources like corporations, media outlets, religions, and political bodies. To thrive in an era of Social Computing, companies must abandon top-down management and communication tactics, weave communities into their products and services, use employees and partners as marketers, and become part of a living fabric of brand loyalists.

TABLE OF CONTENTS

• Technology Embeds Itself In Social Behavior
• The Tenets Of Social Computing
• The Economic Value Of Social Computing

RECOMMENDATIONS

• What Social Computing Means For You

WHAT IT MEANS

• The Pollution of the Commons
• Related Research Documents

This is an excerpt