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August 21, 2007 Social Computing: The Role Of Telcos In User-Generated Content by Niek van Veen, Paul Jackson with Michelle de Lussanet, Lauriane Camus	Average: 8  (2 ratings)

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Executive Summary

Are telco attempts to break into content services misguided? No, telcos can use these content services to shore up consumer relationships, drive demand, maintain the value of communication services, and diversify revenue sources, but only if they deliver a user-generated content (UGC) service along with top-down broadcast-like services such as IPTV. UGC plays to telcos' strengths in network management, security, and hosting and will generate modest revenues in addition to greatly strengthening the consumer broadband proposition.

TABLE OF CONTENTS

• European Telcos Aim To Tap The €89 Billion Content Market
• Telcos Need A New Bottom-Up Content Strategy
• How Can Telcos Execute On And Monetize A UGC Strategy?

RECOMMENDATIONS

• Smart Telco Strategists Trial UGC But Are Realistic About Direct Revenues

WHAT IT MEANS

• Content And Business Models Change — Telcos Could Lead The Way
• Supplemental Material
• Related Research Documents

This is an excerpt