Document Controls
For Interactive Marketing Professionals
| Primary Analyst Photo | Document Information | Rate this Document |
|---|---|---|
|
July 18, 2007 Social Computing Strategy For Life Sciences Firmsby Chloe Stromberg with Josh Bernoff, Elizabeth Boehm, Sarah Glass |
Average: 10
(4 ratings)
|
This is an excerpt
Executive Summary
Like it or not, Social Computing is coming to the life sciences industry. If you don't believe us, check out the YouTube video of a purported Eli Lilly sales rep dishing ZYPREXA's side effects or read the passionate consumer comments on GlaxoSmithKline's AlliConnect blog. Harnessing social media promises big benefits like improving consumer trust in brands, but it also brings formidable risks like adverse event reporting complexity driven by consumer comments in forums and blogs. To navigate the unknown waters of social media safely, life sciences firms must take four steps: 1) educate executives and legal; 2) identify internal innovators and existing learning; 3) build a task force; and 4) anticipate organizational change and internal resource demands to arrive at a sensible strategy.
TABLE OF CONTENTS
- Pharma Girds Itself To Take On Social Media
- Four Steps Lead To A Sensible Social Computing Strategy
WHAT IT MEANS
- Collaborate To Accelerate Learning, Minimize Costs
- Supplemental Material
- Related Research Documents
This is an excerpt
Buy Risk-Free
Price: US $499
Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.
Already a Forrester Client?
Log in to read this document.
