For Interactive Marketing Professionals

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	April 30, 2007 Social Media Leveraging Social Marketing Techniques to Target Small Businesses by Sonal Gandhi with Emily Riley, David Daniels, Amanda Guzman

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Executive Summary

Business use of social media is a natural extension of its application in the consumer world.

Key Questions

• To what extent do small business decision makers consume and contribute to social media?
• What impact does social media have on the small business purchase decision-making process?
• What are the implications of social media for marketers to small businesses?

This is an excerpt

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