For Interactive Marketing Professionals

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	September 23, 2008 Social Media Consumption Identifying Marketing Opportunities by Michael Greene with David Card, Ina Mitskaviets, Emily Riley

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Executive Summary

Social media consumption has become mainstream, but marketers must understand key differences in behavior among demographic groups.

Key Questions

• How does social media consumption and creation vary among demographic groups?
• How can marketers maximize campaign effectiveness across social media channels?

This is an excerpt

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