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April 10, 2007 Social NetworksTapping into Music Fans for Sales and Promotionby Amanda Guzman with Zia Daniell Wigder, David Card |
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Executive Summary
According to a recent JupiterResearch consumer survey, regular users of online social networks are more likely to seek music-related information online than the average online consumer.
Key Questions
- Which types of digital music activities do social network users engage in online, compared to activities of the general online population?
- How valuable are social network users as music consumers?
- How can marketers target music fans within social networking sites more effectively?
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