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August 22, 2008

Social Media in Health

Trends and Tactics to Increase Participation

by Monique Levy

with David Daniels

This is an excerpt

Executive Summary

A number of health-focused online communities have emerged over the last two years, and many health Web sites, including WebMD, are boosting their community and social efforts.

Key Questions

  • How are online users creating, sharing, and consuming health content online?
  • What tactics help cultivate community and spur content creation?

This is an excerpt

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