For Interactive Marketing Professionals

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	October 16, 2008 Social Media Measurement Aligning Brand Goals with Metrics by Michael Greene with David Card, Ina Mitskaviets, Emily Riley

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Executive Summary

Brand marketers are experimenting extensively with social marketing tactics, but proving ROI remains a top challenge.

Key Questions

• What metrics are social marketers using to evaluate their social marketing campaigns?
• How should social marketers evaluate their campaigns, and what tools can they use to get a more accurate perspective on campaign performance?

This is an excerpt

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