For Interactive Marketing Professionals

Primary Analyst Photo	Document Information	Rate this Document
	October 16, 2008 Social Media Measurement Aligning Brand Goals with Metrics by Michael Greene with David Card, Emily Riley

This is an excerpt

Executive Summary

Brand marketers are experimenting extensively with social marketing tactics, but proving ROI remains a top challenge.

Key Questions

• What metrics are social marketers using to evaluate their social marketing campaigns?
• How should social marketers evaluate their campaigns, and what tools can they use to get a more accurate perspective on campaign performance?

This is an excerpt

Buy Risk-Free

Price: US $199

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.