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October 16, 2008

Social Media Measurement

Aligning Brand Goals with Metrics

by Michael Greene

with David Card, Ina Mitskaviets, Emily Riley

This is an excerpt

Executive Summary

Brand marketers are experimenting extensively with social marketing tactics, but proving ROI remains a top challenge.

Key Questions

  • What metrics are social marketers using to evaluate their social marketing campaigns?
  • How should social marketers evaluate their campaigns, and what tools can they use to get a more accurate perspective on campaign performance?

This is an excerpt

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