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For Interactive Marketing Professionals

Primary Analyst Photo Document Information Rate this Document

March 31, 2008

Engagement

Defining and Encouraging User Engagement

by Emily Riley

with David Card

Average:
9 
(1 rating)

This is an excerpt

Executive Summary

Engagement is a buzz word on social marketers' lips, but many do not know what type of engagement is valuable for their consumers, or how to maximize or even measure user engagement.

TABLE OF CONTENTS

itemExecutive Summary

itemTrue Engagement Marketing Uses Both Communication and Interactive Tactics

itemTop Challenges Include Clutter, Measurement

itemBlend Traditional Tactics and Track Branding Metrics

itemReport Methodology

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Analyst

Emily Riley

Technology

Customer Experience, Social Computing & Web 2.0, Marketing & Advertising, Marketing Measurement, Interactive Marketing

Industry

Consumer Technology, Consumer Portals & Search

Geography

Asia Pacific, Europe, North America