For Interactive Marketing Professionals

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	July 1, 2009 Social Media Meltdowns: What All Marketers Should Know Online Preparedness Isn't Just For Online Marketing Campaigns by Rebecca Jennings with Sean Corcoran, Thomas Cummings, Angie Polanco	Average: 8  (4 ratings)

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Executive Summary

Increasing numbers of consumers are engaging in conversations about brands online. Interactive marketers must realize that while they no longer can control what people publicly say about their brands, they can minimize the damage if these conversations turn negative. Taking simple steps to prepare today will prevent a social media meltdown tomorrow.

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