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For Interactive Marketing Professionals

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September 11, 2008

Social Networking Sites

Advertising on MySpace and Facebook

by Emily Riley

with David Card

This is an excerpt

Executive Summary

Social marketers are eager to join users on social networking sites MySpace and Facebook but are misguided about the opportunities available.

Key Questions

  • How are social marketers' plans to advertise on MySpace and Facebook aligned with user behavior?
  • How can advertisers maximize the effectiveness of their marketing spend across MySpace and Facebook?

This is an excerpt

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