For Interactive Marketing Professionals

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	November 21, 2008 Social Selection Choosing the Best Social Network for Your European Social Marketing Efforts by Nate Elliott with Mark Mulligan, Michael Greene

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Executive Summary

Although nearly 40 percent of European online advertisers now market on social networks, most social networking site users remain unreceptive to advertising. Advertisers' choice of which network to use can make the difference between success and failure.

Key Questions

• How receptive are European social networking users to advertising?
• What factors should marketers consider when choosing which social network to use for marketing campaigns?
• Which social network can best help advertisers achieve their social marketing goals in Europe?

This is an excerpt

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