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	July 1, 2008 The Social Technographics® Of Device Owners Devices Should Make Social Connections Beyond Marketing by Josh Bernoff with Charles S. Golvin, Scott Wright, Cynthia N. Pflaum	Average: 6  (1 rating)

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Executive Summary

Owners of mainstream electronics devices like HDTVs and digital cameras rate about average on social participation, while those who own MP3 players and home networks rate well above average. Consumer electronics companies should be embracing social marketing activities now. Those with more advanced devices should be adding social features.

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