For Business Process Professionals

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	February 21, 2007 Soffront Is A Contender In Midmarket CRM Suites The Forrester Wave™ Vendor Summary, Q1 2007 by Liz Herbert with Sharyn Leaver, William Band, Chip Gliedman, Ian Schuler, Mary Ann Rogan

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Executive Summary

Soffront boasts more than 500 customers, including an impressive list of companies like Boeing, Bose, Charles Schwab, Dow Jones, Hewlett-Packard, Motorola, Siemens, and Texas Instruments. The product provides a highly flexible platform that firms can adapt to fit their business and a zero-footprint Web client that makes it easy to access the solution from anywhere. The product is strongest in customer service but also provides core capabilities in sales, marketing, and partner relationship management. This solution is most appropriate for midsize deployments seeking a flexible, modern platform that they can customize to fit customer relationship management (CRM) needs; the solution is not a good fit for firms seeking to get strong CRM functionality out-of-the-box.

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