For Vendor Strategy Professionals

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	April 7, 2008 Software Strategists Tackle Green IT How The Software Industry Will Go Green by Christopher Mines with Ellen Daley, Christina Lee

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Executive Summary

To date, the vast majority of mindshare and activity about improving the IT industry's environmental stance has focused on the life cycle of hardware assets — greening their design, manufacturing, operation, and recycling/disposal. Recently, we have received a number of inquiries from the software side of the industry about its opportunities to help customers accelerate green IT and broader green business initiatives. Software has a huge role to play in green IT, with contributions coming from products and vendors across a range of enterprise software markets.

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