For eBusiness & Channel Strategy Professionals

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	August 7, 2009 Solving Online Application Abandonment Ten Proven Tactics To Maximize Completion Rates For Financial Products by Brad Strothkamp with Carrie Johnson, Peter Wannemacher, Courtney Tincher	Average: 9  (2 ratings)

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Executive Summary

The increasing importance of the Web in the acquisition process makes solving application abandonment a vital part of an eBusiness strategy. Most firms lack the resources or proper analytics to adequately attack the problem. This document uncovers successful tactics that some financial firms have used to address the abandonment issue — from simple content changes to more involved win-back and interactive help strategies.

TABLE OF CONTENTS

• Online Sales Growth Makes Solving Application Abandonment Vital
• eBusiness Executives Must Have A Formal Abandonment Strategy
• Ten Tactics To Reduce Application Abandonment

WHAT IT MEANS

• Solving Abandonment Requires A Methodical Approach To Problem Solving
• Related Research Documents

This is an excerpt

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