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	May 18, 2005 Sony PlayStation 3: Raw Power, Risky Timing Will Sony's Work To Develop The Most Powerful Game Console Pay Off? by Paul Jackson with Ted Schadler

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Executive Summary

Sony unveiled PlayStation 3, its next-generation game console, at a pre-E3 press conference on Monday. The console is likely to be twice as powerful as the Xbox 360 — on paper at least — and is promised by spring 2006. This new technology compounds the risk that Sony may miss its shipment targets or deliver at a price that consumers will shun. To win, Sony Computer Entertainment must also make its network and digital home ambitions clear and fight back against Microsoft's marketing onslaught.

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