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	April 5, 2007 (updated April 25, 2007) The Sources Of ING Direct's Success How ING Direct Won 17 Million Customers While Still Making A Profit by Benjamin Ensor with Michelle de Lussanet, Catherine Graeber, Alyson Clarke, Lauriane Camus	Average: 8  (7 ratings)

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Executive Summary

ING Direct first opened for business in Canada 10 years ago. In the decade since, the company has become the most successful direct bank in the world with more than 17 million customers in nine countries. ING Direct's strategy of simple products, aggressive prices, and direct distribution has created clear differentiation from its competitors, and helped the bank make profits by keeping costs to a minimum. In the process, ING Direct has made direct banking look simple. Other business strategists can learn from ING Direct's combination of a simple offering, high-quality execution, and bold pursuit of scale.

TABLE OF CONTENTS

• A Simple Strategy Has Driven Rapid Growth
• ING Direct Has Made Direct Banking Look Easy
• The Bank's Success Has Sparked A Competitive Frenzy

WHAT IT MEANS

• Direct Banking Is A Difficult Strategy To Execute
• Related Research Documents

This is an excerpt

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