For Customer Intelligence Professionals

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	September 8, 2008 Sourcing Analytics Help Options for Service, Support, and Strategy by John Lovett with David Daniels

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Executive Summary

Today's Web analytics tools are complex, often requiring vendors' support and external resources to properly implement, manage, and interpret data.

Key Questions

• Which Web analytics vendors offer quality support and rigorous partner programs?
• Where should marketers and site operators look for analytics support and resources?

This is an excerpt

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