For Customer Experience Professionals
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September 8, 2008 Sourcing Analytics HelpOptions for Service, Support, and Strategyby John Lovett with Lauren Jesuitus, David Daniels |
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Executive Summary
Today's Web analytics tools are complex, often requiring vendors' support and external resources to properly implement, manage, and interpret data.
Key Questions
- Which Web analytics vendors offer quality support and rigorous partner programs?
- Where should marketers and site operators look for analytics support and resources?
This is an excerpt
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