For Technology Marketing Professionals

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	December 19, 2008 Sow Web 2.0 To Target Emerging Tech Markets Community-Driven "Market Self-Selection" Identifies Gems Beyond The BRIC Markets by Jennifer Belissent, Ph.D. with Bradford J. Holmes, Zachary Reiss-Davis	Average: 10  (1 rating)

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Executive Summary

With the economic downturn sapping the US and other established tech markets, technology industry marketers are fast at work identifying new targets among higher-growth, emerging markets. With so much attention placed on the BRIC (Brazil, Russia, India, and China) countries, these marketers risk missing opportunities ripe for the picking. The savvy among them will use emerging Web 2.0 marketing techniques to seed communities of users and advocates. Where these new seeds take root will sprout the shortlist of market opportunities.

TABLE OF CONTENTS

• Find Fertile Ground In A Seemingly Barren Economic Environment
• Introducing Market Self-Selection
• Cultivating Global Opportunities: A Guide To Market Self-Selection

RECOMMENDATIONS

• Tech Marketers Have The Tools To Enter Emerging Markets

WHAT IT MEANS

• Market Self-Selection Creates A Win-Win Opportunity
• Supplemental Material
• Related Research Documents

This is an excerpt

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