Document Controls
For Customer Experience Professionals
| Primary Analyst Photo | Document Information | Rate this Document |
|---|---|---|
|
January 13, 2006 SPSS NetGenesis Fades Out In The Web Analytics MarketThe Forrester Wave™: Vendor Summary, Q1 2006by Nate L. Root with Bob Chatham, Caroline L. Carney |
|
This is an excerpt
Executive Summary
In the mid-1990s, NetGenesis was synonymous with Web analytics. Today, the dilutive effect of the SPSS acquisition is fully evident: NetGensis has positioned itself as the firm to turn to for "predictive Web analytics." Having abandoned the more mundane aspects of Web analytics to the likes of Omniture, WebSideStory, and WebTrends, the vendor is hanging its future on this esoteric niche that few customers are ready for.
This is an excerpt
Buy Risk-Free
Price: US $2495
Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.
Already a Forrester Client?
Log in to read this document.
