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	March 10, 2008 The State Of Consumer PC Adoption In Asia Pacific, 2007 Asia Pacific Technographics® by Dia Ganguly with Ted Schadler, Elise Godfrey, Serena Goldberg

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Executive Summary

Forrester surveyed more than 6,000 adults in Japan, South Korea, Australia, Hong Kong, metropolitan affluent India, and metropolitan China to find out how they purchase and use PCs. This report is a graphical analysis of that data to provide market research professionals with a guide to the consumer PC market in Asia Pacific.

TABLE OF CONTENTS

• Asia Pacific PC Adoption: One Region, Many Markets
  • A Summary Of Demographics And Tech Adoption
  • Top PC Activities Reflect Cultural Differences
  • Key PC Features Vary By Country
  • A Better PC Is The Top Purchase Motivator
  • China PC Market Overview: Lenovo On Top
  • Hong Kong PC Market Overview: Everyone Has A PC
  • India PC Market Overview: PCs Are For The Wealthy
  • Japan PC Market Overview: Laptops Reign
  • S. Korea PC Market Overview: Samsung Or Nothing
  • Australia PC Market Overview: PCs For Work And Play
• Supplemental Material

This is an excerpt

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