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Executive Summary

This Data Overview is a graphical analysis of Forrester's Consumer Technographics® 2005 North American Benchmark Study. It is our annual guide to technology adoption and forecasts, device ownership, and online behavior based on a mail survey of 68,664 households.

TABLE OF CONTENTS

• Consumers' Attitude Toward Technology Governs Their Actions
  • The Five-Year Forecast For Devices And Access
  • Technology Attitude Determines Technology's Role
  • Broadband Moves Further Into The Mainstream
  • Home Networks Fuel Digital Home Activities
  • Online Activities: Broadband Changes The Mix
  • The PC Market: Broadband Drives PC Entertainment
  • 2004 Was A Banner Year For Device Adoption
  • Digital Cable And Satellite TV Fight For Share
  • Wireless: Mobile Data Services Catch On
  • Telecommunications: Wireless Replaces Local Lines
  • Media: Nomadic Networkers Watch Less TV
  • Search Marketing Reaches Broadband Households
  • Finance: Online Transactions Are Still Cutting-Edge
  • Retail: Online Shopping Continues To Grow
  • Auto And Travel: Tech Optimism Goes With Luxury
  • Healthcare: Tech Optimists Get More Help Online
  • eGovernment And Public Policy: The Digital Divide
  • Technology And The Canadian Consumer
• Using The Data: 68,664 Households And 347 Consumer Brands
• Supplemental Material

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