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Executive Summary

This Data Overview is a graphical analysis of Forrester's North American Consumer Technology Adoption Study (NACTAS) 2006 Benchmark Survey. It is our annual guide to technology adoption and forecasts, demographics, attitudes, and online behavior based on a mail survey of 66,707 households.

TABLE OF CONTENTS

• All Generations Adopt Technology — Young Consumers Harness It
  • The Five-Year Forecast For Devices And Access
  • Technology Use Varies Widely By Generation
  • Devices: More Young Consumers Own Mobile Devices
  • Media: Young Consumers Are Online Media Junkies
  • Television: Gen Xers Are Most Likely To Own DVRs
  • Telecom: All Generations Are Moving More To Mobile
  • Mobile Phones: Gen Yers Love Mobile Data
  • The PC Market: Boomers Keep Pace On PC Adoption
  • Broadband: Cable Attracts More Young Consumers
  • Home Networking: Gen Yers Lead The Charge
  • Online Activities: Gen Yers Embrace Social Computing
  • Marketing: Gen Yers Lead A Cross-Channel Boom
  • Retail: Gen Xers Dominate Online Shopping
  • Financial Services: Gen Yers Do More Online Banking
  • Healthcare: All Generations Research Online
  • Travel: More Senior Bookers Buy Direct From Airlines
  • Government: Boomers Tap The Online Benefits
• Using The Data: 66,707 Households, 950 Data Points, And 386 Brands
• Supplemental Material

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