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	September 7, 2007 The State Of Consumers And Technology: Benchmark 2007 North American Consumer Technographics® by Charles S. Golvin with Ted Schadler, Remy Fiorentino, Heidi Shey	Average: 9  (4 ratings)

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Executive Summary

This is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2007. It is our annual guide to device adoption and forecasts, demographics, and technology attitudes and behaviors based on a mail survey of 58,125 adults.

TABLE OF CONTENTS

• Income And Technology Attitude Predict Tech Adoption
  • The Five-Year Forecast For Devices And Access
  • One-Third Of Adults Are Early Adopters
  • Devices: Early Adopters Favor Personal Gadgets
  • PCs: Only Half Of All Early Adopters Have A Laptop
  • Broadband: High-Speed Leaves Dial-Up In The Dust
  • Home Networking: Early Adopters Opt For Wireless
  • Online Activities: Users Engage Most With Photos
  • Marketing: Most Portal Users Are Loyal
  • Media: Online Media Use Is Growing But Still Lags TV
  • Mobile: Communications Rules, Even For Data Use
  • Telecom: The Home Voice Market Gets More Crowded
  • Television: Most Households Get Their TV Digitally
  • Financial Services: Early Adopters Dominate Online
  • Retail: Most Online Shoppers Are Early Adopters
  • Travel: Sidelined Citizens Are Only 10% Of Travelers
  • Healthcare: All Consumers Go Online For Research
  • Government: Early Adopters Connect To eGovernment
• Using The Data: 51,500 Households, 58,125 Adults, And 426 Brands
• Supplemental Material

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