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March 26, 2004 The State Of Email Marketing 2004by Jim Nail with Josh Bernoff, Charles Q. Strohm, Sheila Baxter |
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This is an excerpt
Executive Summary
Spam still floods consumers' inboxes, souring their attitudes toward email marketing in general. But almost 80% of consumers subscribe to messages from companies. Their actions show that they still welcome those messages: Open and click-through rates stayed steady in 2003. Marketers should stick with email marketing in 2004, concentrating on building deep relationships with a core of valuable email subscribers.
This is an excerpt
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