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	November 19, 2007 The State Of Hispanic Consumers And Technology: 2007 Hispanic Technographics® by Tamara Barber with Ted Schadler, Elise Godfrey, Serena Goldberg

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Executive Summary

Since 2005, Forrester has surveyed more than 17,500 Hispanics on their technology adoption, use, and attitudes. The Hispanic market is diverse, cleaving based on language preference, and Hispanics' technology adoption overall is different from non-Hispanics in the US. This report is a graphical analysis of these differences from surveys conducted between October 2005 and March 2007.

TABLE OF CONTENTS

• Language And Culture Define A Unique Set Of Needs
  • Hispanic Profiles Vary By Language Preference
  • Income And Attitude Drive Tech Adoption
  • Hispanic Device Ownership Trends
  • Hispanics Adopt Mobile Technologies Early
  • Hispanic TV And Cable Adoption
  • Hispanic Media Usage And Attitudes
  • Spanish-Dominant Hispanics Are Big PC Business
  • Language Divides Hispanics Online
  • Online Shopping Habits Of Hispanics
  • Hispanic Online Banking And Bill Pay Habits
• Supplemental Material

This is an excerpt

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